This meant that some speakers would become unusable. Earlier this year, the wireless speaker maker Sonos announced that it would no longer provide software updates for older equipment, including hardware sold as recently as 2015.
Last year, for example, Microsoft closed its ebook store all books bought through the service became unreadable. Many of the digital things that we think we own are merely being rented: one policy change and our “possessions” become inaccessible or useless. The digital economy has fundamentally changed the nature of ownership. Often, we give big tech carte blanche to mine, share and delete our data – and there is nothing we can do about it, because we have given our permission. We forget that most of us have thoughtlessly agreed to terms and conditions that let companies do whatever they see fit with our personal information. The moral of this story is: “Back up your stuff.” Many of us treat the internet as if it is a big filing cabinet in the sky, but we forget that we do not have the master key. On Twitter, one former Yahoo user noted that their erased inbox included emails from a loved one who had since died someone else mourned the loss of their angsty teenage conversations. But that doesn’t make the perfunctory deletion of so much personal history any easier.
We have only ourselves to blame, of course: we should have archived anything important and we should not have trusted a company that styles its name with an exclamation mark. I am not the only person who was blindsided by Yahoo’s clear-out lots of people are in my position.
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